In our kitchen…

We believe every cookie, every tray, every dessert should bring people closer. 

Whether it’s a holiday gathering, a quiet coffee break with a friend, a wedding celebration, or a simple delivery to a neighbor — our treats are meant to strengthen bonds and remind us we’re not alone. Every time someone smiles over a warm cookie or reaches across the table for a second slice, a little more warmth spreads in our community.

We value hospitality and warmth.

Ours is a softly lit kitchen where friends are always welcome. We craft our desserts with careful attention to the little details that make moments feel special. Prepared with open hearts, our baked goods offer comfort, kindness, and an invitation to slow down for a moment.

We honor the memories that shaped us.

And just as importantly, we make room for the sweet new memories we’ll create. We believe we can re-imagine our most favorite memories and also create new moments we wish we’d had: warm, generous, safe, comforting, and filled with laughter.

Flavors and scents have a remarkable way of transporting us — the warmth of brown butter, the crunch of a sugar cookie, the comfort of that last slice of leftover pie. Our baking evokes the warmth of nostalgic kitchens and the joy of tables filled with laughter, whether past, present, or future. Every flavor, texture, and tray is crafted to evoke that sense of comfort and connection to the past, while being made anew for today — and tomorrow.

We know that craftmanship matters.

In our world today, convenience can be important! But at Merry Berry, we don’t take shortcuts. Each cookie, bar, and tray is created by hand — small batches, thoughtful ingredients, and careful attention to the details that make food delicious and beautiful. We design each assortment as if it’s going to a cherished loved one, knowing that every order is an opportunity to make someone’s day a little sweeter.  And when your day is a little sweeter, it makes it that much easier to spread sweetness on to others.

We embrace a slow, intentional pace.

In a world that spins fast, we choose a slower path, one that values calm, connection, and quality over speed and hustle. We bake for the rhythm of seasons, the comfort of routine, and the simple joy of a quiet evening made sweeter by freshly baked treats. Within your experience with Merry Berry Confection Co., you’ll find evidence of mindfulness, intentionality, and a pace that allows us to savor the process as much as you will savor the result.

We know the greatest gifts are often the smallest ones.

We believe generosity makes everything richer. We bake to lift spirits, to give comfort, to offer a moment of delight… maybe to yourself, maybe to someone else who needs it. Whether it’s a holiday tray, a small personal gift box, or a beautiful dessert delivered to a neighbor’s door, we hope our confections bring comfort, hope, and a little light to you and yours.

We value our roots and our local community.

We are a bakery rooted in place, people, and tradition. The Triangle is part of us — Cary, Raleigh, Durham, and all the towns and neighborhoods in between. We bake for neighbors, for family gatherings, for holidays and celebrations. By staying small, local, and connected, we get to know you and bake with our shared community in mind. In our kitchen, we believe in kindness, love, and the shared value of humanity and all life.

We seek to create warmth, wonder, and joy.

There’s a spark of magic in every recipe: a swirl of frosting, a dash of spice, a little extra dash of colorful sprinkles. Life is simply sweeter with whimsy, warmth, and a little sparkle! We want our desserts to feel like a gentle surprise… a reminder that everyday moments can be extraordinary.

From our smallest single cookie to our grandest wedding dessert display…

…Our baking is a reflection of who we strive to be: thoughtful, generous, and deeply connected to the people and places around us. 

We believe that when desserts are made with care, intention, and love, they do more than satisfy a sweet tooth — they create moments of connection, joy, and warmth that linger and ripple outward long after the last bite.